The birth of DOKIM is the culmination of Chef Kim Do-yun's 17 years of dedication to noodles. It is not just a brand, but also his ultimate experiment in "time" and "flavor".
Brand Core: DO + KIM
DO (degree): symbolizes the chef's bold and innovative execution, as well as his pure pursuit of the natural "way" of ingredients.
KIM (金): Embracing Korea's rich fermentation culture and craftsmanship, bringing traditional Korean aesthetics to the modern dining table.
One of South Korea's top three noodle-making masters, a Michelin-starred chef
Kim Do Yun
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"Korea double airfare" lets you personally enjoy the cuisine at a top chef's restaurant.
Perilla Oil Flavored Noodles - Single Serving Set
Inheriting the classic wavy noodles from Asher Cafeteria,
Perfectly paired with the chef's carefully selected perilla oil and special secret sauce,
It has a chewy and layered texture.
Kim Do-yoon Selected Double Set
Enjoy two elegant flavors personally crafted by Chef Kim Do-yoon.
Rich, savory sauce paired with chewy, specially made wavy noodles.
Enjoy Michelin-starred flavors at home without having to wait in line.
ABOUT
Kim Do-yoon's Delicious Insistence: From Seoul to Global Tables
In Seoul's sophisticated culinary landscape, Chef Kim Do-yun is like a reclusive culinary hermit. As the head chef of the Michelin-starred restaurant "Yun Seoul," his dedication to the essence of ingredients is on full display in Netflix's "Chef: Battle of the Classes." His precise control over flavor and ingredients makes him the show's most iconic "white spoon" master.
As one of South Korea's top three noodle-making masters, he embarked on a near-obsessive 14-year research journey in search of the perfect noodle, turning his kitchen into a laboratory to meticulously refine the properties of flour, the water ratio, and the subtle changes in natural fermentation. This almost fanatical dedication to detail not only earned him the title of "Taste Master" but also solidified his position as a leading figure in contemporary Korean cuisine.
He firmly believes that only through the tempering of time can the deepest "sweetness" of ingredients be brought out without adding any artificial chemicals. This minimalist approach to food, which abandons extravagant decorations and allows the senses to return to their original flavors, is not only the key to his Michelin recognition but also the soul of all his creations.
KIM DO YUN | Kim Do-yoon
South Korea's top three noodle-making masters and Michelin-starred chefs
Bringing Michelin-starred cuisine into everyday life for the general public.
In 2025, Chef Kim Do-yoon partnered with A-Sha to create a new brand, "DO KIM." This is not only a cross-border collaboration, but also a "revolution in food."
Unlike other co-branded products on the market, all of DOKIM's products are developed and refined by the chef himself, with every flavor detail meticulously crafted.
The chef has transformed the "low-temperature roasted perilla oil" and "special double sauce" techniques he uses in his Seoul restaurants into a series of noodle dishes that can be easily enjoyed at home. He insists on using nutritious natural ingredients and personally supervises every research and development process to ensure that even a simple bowl of noodles can convey the warmth and quality of a star restaurant.
Kim Do-yoon's favorite noodles
We chose Asher's proudest dough-making technology.
Creates a bouncy and chewy wavy texture.
Perfectly absorbs the chef's special sauce
Enjoy it at home without having to fly to Korea.
Michelin-starred banquet
"Healthy Perilla Oil Rich in Omega-3"
Includes a high-quality perilla oil packet, with a perfectly balanced aroma and flavor that perfectly recreates the chef's signature taste from his famous Seoul restaurant.
Perilla oil flavored noodles
The chef personally oversaw the development of this dish, transforming his precise temperature control of ingredients, honed in Seoul restaurants, into a refined noodle dish that can be enjoyed at home. Made with carefully selected premium perilla seeds, rich in Omega-3, it not only coats the noodles with a translucent golden sheen but also brings a captivating herbal aroma and a smooth texture.
Korean-style double sauce noodles
When the mellow richness of Taiwanese sesame sauce meets the robust flavor of Korean-style black bean sauce, the sesame sauce, roasted at a low temperature for an extended period, is blended with Korean-style fermented black bean sauce, creating a savory and slightly sweet flavor that is smooth yet not cloying. This is not only a collision of two cultures but also presents a multi-layered noodle-making experience.
得獎公告與領獎須知
一、本活動得獎者經公開抽選程序產生，名單所示個人資料均已遮罩，僅供公告識別之用。
二、得獎通知將以登錄之 Email 寄發，請得獎者於通知後七日內回覆確認領獎資訊；逾期未回覆者，視同自動放棄得獎資格，由主辦單位另行抽出遞補得獎者，恕不另行通知。
三、依《所得稅法》第14條規定，本獎項屬「機會中獎所得」。獎項市價超過 NT$20,010 者，得獎者須檢附身分證正反面影本供扣繳申報，並依規定負擔 10% 應扣繳稅額（非境內居住者為 20%）；未配合提供者視同放棄資格。
四、得獎者領獎時應核對身分，確認與登錄資料相符。
五、本活動所蒐集之個人資料僅用於本次抽獎聯繫與獎項寄送，不作其他用途。
六、主辦單位保留修改、暫停或終止本活動之權利，並保留活動最終解釋權。
Join the DO KIM Labs exclusive community platform
For a wealthy chef, the kitchen is like a constantly operating laboratory.
The walls were covered with his various bold assumptions about the ingredients.
Here, every piece of feedback you give could become the "secret recipe" for our next new flavor.
Limited quantities available through designated channels
Actual product availability is subject to the sales conditions at the retail outlets.
