The birth of DOKIM is the culmination of Chef Kim Do-yun's 17 years of dedication to noodles. It is not just a brand, but also his ultimate experiment in "time" and "flavor".
Brand Core: DO + KIM
DO (degree): symbolizes the chef's bold and innovative execution, as well as his pure pursuit of the natural "way" of ingredients.
KIM (金): Embracing Korea's rich fermentation culture and craftsmanship, bringing traditional Korean aesthetics to the modern dining table.
One of South Korea's top three noodle-making masters, a Michelin-starred chef
Kim Do Yun
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Perilla Oil Flavored Noodles - Single Serving Set
Inheriting the classic wavy noodles from Asher Cafeteria,
Perfectly paired with the chef's carefully selected perilla oil and special secret sauce,
It has a chewy and layered texture.
Kim Do-yoon Selected Double Set
Enjoy two elegant flavors personally crafted by Chef Kim Do-yoon.
Rich, savory sauce paired with chewy, specially made wavy noodles.
Enjoy Michelin-starred flavors at home without having to wait in line.
ABOUT
Kim Do-yoon's Delicious Insistence: From Seoul to Global Tables
In Seoul's sophisticated culinary landscape, Chef Kim Do-yun is like a reclusive culinary hermit. As the head chef of the Michelin-starred restaurant "Yun Seoul," his dedication to the essence of ingredients is on full display in Netflix's "Chef: Battle of the Classes." His precise control over flavor and ingredients makes him the show's most iconic "white spoon" master.
As one of South Korea's top three noodle-making masters, he embarked on a near-obsessive 14-year research journey in search of the perfect noodle, turning his kitchen into a laboratory to meticulously refine the properties of flour, the water ratio, and the subtle changes in natural fermentation. This almost fanatical dedication to detail not only earned him the title of "Taste Master" but also solidified his position as a leading figure in contemporary Korean cuisine.
He firmly believes that only through the tempering of time can the deepest "sweetness" of ingredients be brought out without adding any artificial chemicals. This minimalist approach to food, which abandons extravagant decorations and allows the senses to return to their original flavors, is not only the key to his Michelin recognition but also the soul of all his creations.
KIM DO YUN | Kim Do-yoon
South Korea's top three noodle-making masters and Michelin-starred chefs
Bringing Michelin-starred cuisine into everyday life for the general public.
In 2025, Chef Kim Do-yoon partnered with A-Sha to create a new brand, "DO KIM." This is not only a cross-border collaboration, but also a "revolution in food."
Unlike other co-branded products on the market, all of DOKIM's products are developed and refined by the chef himself, with every flavor detail meticulously crafted.
The chef has transformed the "low-temperature roasted perilla oil" and "special double sauce" techniques he uses in his Seoul restaurants into a series of noodle dishes that can be easily enjoyed at home. He insists on using nutritious natural ingredients and personally supervises every research and development process to ensure that even a simple bowl of noodles can convey the warmth and quality of a star restaurant.
Kim Do-yoon's favorite noodles
We chose Asher's proudest dough-making technology.
Creates a bouncy and chewy wavy texture.
Perfectly absorbs the chef's special sauce
Enjoy it at home without having to fly to Korea.
Michelin-starred banquet
"Healthy Perilla Oil Rich in Omega-3"
Includes a high-quality perilla oil packet, with a perfectly balanced aroma and flavor that perfectly recreates the chef's signature taste from his famous Seoul restaurant.
Perilla oil flavored noodles
The chef personally oversaw the development of this dish, transforming his precise temperature control of ingredients, honed in Seoul restaurants, into a refined noodle dish that can be enjoyed at home. Made with carefully selected premium perilla seeds, rich in Omega-3, it not only coats the noodles with a translucent golden sheen but also brings a captivating herbal aroma and a smooth texture.
Korean-style double sauce noodles
When the mellow richness of Taiwanese sesame sauce meets the robust flavor of Korean-style black bean sauce, the sesame sauce, roasted at a low temperature for an extended period, is blended with Korean-style fermented black bean sauce, creating a savory and slightly sweet flavor that is smooth yet not cloying. This is not only a collision of two cultures but also presents a multi-layered noodle-making experience.
April 28 - May 31
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Join the DO KIM Labs exclusive community platform
For a wealthy chef, the kitchen is like a constantly operating laboratory.
The walls were covered with his various bold assumptions about the ingredients.
Here, every piece of feedback you give could become the "secret recipe" for our next new flavor.
Limited quantities available through designated channels
Actual product availability is subject to the sales conditions at the retail outlets.
